How important is product packaging to your product and to your business? Well, your product’s recognition with its unique design packaging usually gives you a greater chance of selling the actual product. Visual perception occupies the largest area of our brain. 80 percent to be more precise, making sight the most influential sense.
Studies show that people can only take no longer than 3 seconds to view your product. This means you should put in a lot of effort to make your product look good or else, your leads will not even remember the name of your brand. This is where product packaging takes to play.
Your packaging’s mission is to convert as many texts to images and icons and shapes so that you get the initial attention of your leads.
Here are three simple and effective ways to get started:
Make your product easy to understand.
Make your design clean and simple. Make it so, so that your leads will be able to catch on more quic kly. A less cluttered design will be understood easier than designs which have too many texts.
Make it less wordy.
There is no doubt that text in packaging is vital. It provides all sorts of information. But when it comes to product packaging, think “less is more.” Pictures play the biggest part in your packaging. No one has the time to stop and read the text on your packaging. Better just to make it straight to the point. Make an amazing packaging and capture your target. Icons that embody your brand perfectly, make it more memorable and identifiable. Showing the target something they recognize will give them a sense of security and trust in your brand/product.
Packaging should be attention-grabbing.
Packaging is the delivery of the entire experience. It has to tie the knot between your product and what you want to say about your product. Make it visually compelling by using relevant icons or images and by using something that will instinctively capture someone’s attention.
Take a step back and consider how you can make your brand and products more visual and intuitive. This extra step taken can be the game changer to your product. By giving the people what they want to see, you’re essentially luring them in and giving them what they want. Making them want it more. The more straightforward your design, the easier it is for you to get customers.