GIFs are essentially snippets of video clips sometimes put on loop. Cinemagraphs are, practically, the same thing.
These attention-grabbing and eye-catching cinemagraphs created by Kevin Burg and Jamie Beck are truly astounding. The first cinemagraph was created by Jamie Beck and Kevin Burg in early 201, coning the term “cinemagraph” in March that year.
@theserovingeyes Ooo thank you! not announced secret I’ll give you the scoop on… we are calling them Cinemagraphs
— Ann Street Studio (@AnnStreetStudio) March 21, 2011
The moving photos began from experiments by Beck and Burg. Since the success of the Cinemagraphs, Beck and Burg have gathered a following online. They’ve been appearing on television as well as in advertising.
The photos seem to have this ability to capture anyone’s attention because of the subtle movements in the photos. It’s only natural for someone to pay really close attention to a moving object in a background of stillness. Cinemagraphs follow the same concept.
Its audience pays really close attention to every detail because they don’t know which part of the photo will be moving. Plus, they also wait for a whole cycle to finish to see where the movement stops and how it will start.
It’s an extraordinary thing that we’re glad was invented.
[Image sources via Cinemagraphs]