Infographic: Tips on Creating a Logo – Logos can be found anywhere, and it serves as an identity for a person, company, business, organization, or even a cause. Branding is very important and is a crucial step that could already decide or predict whether a business will be successful or not. Logos could make or break a company and initially, it must be able to infer the people what the company provides and as well as embody a company’s objective.
TIP # 1. Understand the Brand and Embody the Objectives.
It is very important to know the brand and its purpose in the society. Every brand has a story and a designer must know it to be able to come up with a perfect logo that will represent a brand’s background. Designing a logo should not solely care about the looks and appearance but also the meaning and story behind it.
TIP # 2. Do your Own Research.
As a logo designer, a person must practice the habit of researching when tasked to do a logo design, or even in other design tasks. One thing that is very important to research about, aside from the techniques and technicalities, is about the client or the company. Having knowledge or background about the company could make your work much easier and might also give you some inspiration and ideas.
TIP # 3. Start from Sketch.
Every logo designer must know that it is very important to lay out a design first on paper rather than to do it straight on a design software. Doing design studies can let you extract a whole lot of ideas which then can be put together during execution. In this tip, it does not have to be very perfect. The purpose of this is to let the creative juices flow and for you to gather ideas for the logo. Make sure to always create 3 design studies so that your client has options.
TIP # 4. Check the Proportions and Emphasis.
Proportion and symmetry are also vital. Oversized elements such as texts and objects can overshadow other much important elements in the logo. That’s not good. Check the sizes and always make sure to give more emphasis to elements that are of greater importance in the logo composition. Check the alignments and even out the curves and edges so that you come up with a smooth finish on your logo.
TIP # 5. Keep it Simple and Clean.
It has always been much better for logos to be simple and to have a limited number of elements to avoid the crowded look. Just keep it simple and don’t overthink too much; because if you do, it could sometimes lead you to add a whole bunch of elements in your logo that aren’t even necessary. Simple logos also tend to become more memorable for the people because there are fewer elements, sometimes only one, which is very easy for them to recall. Simplicity is Key!
TIP # 6. Choose Colors Wisely.
Color is such a huge factor in creating logos. Each hue can inflict different meaning to people. That is why it is very important to select the right colors for your logo to avoid misinterpretations. Usually, colors that are bright can instantly catch people’s attention but could sometimes be very striking that, it’s no longer pleasing to the eyes. Hues that are cool and seemingly pale show elegance and sophistication but there may be times when it could be overlooked or unnoticed. Also, avoid using too much colors, it would be better if you focus on one or two colors, and from that, you can use different shades of it, but be sure that the colors that you will be using are colors from the selected palette of your client.
TIP # 7. Make it Different and Unique. Be Creative!
In creating logos, the goal is to definitely create something that is different from the rest. Logos should be unique, different, simple, and shows creativity. Make use of your imagination. No matter how crazy or how far it is outside the box, it could still help and add up to the idea. But you still have to set limitations like which ideas could be used and which are not, to avoid having logos that are too informal.
TIP # 8. Make It Flexible.
Logos must be flexible that it can be put, printed, stamped, or stitched unto almost any marketing collateral possible. Make sure that you always create a black and white version of your logo, together with the colored one. Sometimes there are logos that don’t look good in a colored background, while others don’t look good on black. In some cases, there are printers that don’t have the capacity to print with a wide range of colors, so the black and white version of the logo will surely come in handy.
TIP # 9. It’s Normal to not get it the First Try.
Don’t lose hope or be disappointed if you couldn’t create a perfect logo the first time around, you could always recheck, review, and redo your work until you come up with the perfect one. Never give up and trust your guts. Sometimes, it only takes practice and dedication for a designer to get the hang of logo designing. Once you get used to it, it’ll be easier the next time.
One more thing, ‘DESIGN’ requires planning and time; you shouldn’t rush it. Sometimes, rushing a design can lead to a lower satisfaction rate from the clients and we wouldn’t want that to happen.