Almap BBDO has created an ad campaign for the famous footwear company, Havaianas. The campaign name, “Made of Brazilian Summer”. With the help of Gelmi Studio and Black Madre Atelier in the illustration, Motor Niveo for the logotype, Alê Catan and Mariana Valverde for the photography, and Keka Morelle and Felipe Antonioli for the art direction, this campaign was able to bag numerous awards at the Cannes Lions International Festival of Creativity.
The campaign represents the spirit of the Brazilian summer, color, fun, art, happiness, free spirit, and much more. The art direction of the campaign was to give its audience the best feeling, good vibes, energy, spontaneity, and much more. The artworks were inspired by vintage labels and materials such as matchboxes, sardine cans, oil cans, juice boxes, and cereal boxes.
Check out the award-winning campaign here.
Agency: Almap BBDO
Campaign: Made of Brazilian Summer
Art directors: Keka Morelle and Felipe Antonioli
Illustrators: Gelmi Studio, Black Madre Atelier
Logotype: Motor Niveo
Photography: Alê Catan and Mariana Valverde
[via Black Madre Atelier]